We ride
wise
brave
kind
The two most dangerous things about riding motorcycles are putting too much faith in others and too much faith in ourselves.
Our Purpose
awareness
Awareness not of our existence on the road but awareness of our responsibilities to ourselves, others, and to the road.
Our Manifesto
WISE
knowing our physical, mental, and mechanical limitations when starting a ride. While riding, we must resist the internal urge and pressure we feel from others to push those limitations.
BRAVE
riding at its core takes a certain level of courage. The love of riding is a combination of two constant thoughts. Moment to moment, we move between thoughts of losing everything and feeling more alive than ever. We must remember that life in and of itself is dangerous. The mere act of riding makes life more valuable to us. Be brave, never stop riding, and promise never to lose that feeling.
KIND
accepting that all close calls are our responsibility and caused by our lack of anticipation for those not paying attention. When we accept this responsibility, we gain kindness for the mistakes of others. The act of accepting that others are not intentionally trying to harm us frees us to be kind and approach these road interactions with purpose and kindness. Only then will others on the road see us as a friend and not a foe.
Spread the message
shop
Coming SoonAll proceeds from the sale of our merch go directly to help spread the message of WISE+BRAVE+KIND to riders, new and old.We are active with riding courses and ongoing rider education in your area.